How long before SEO brings solar consultations?
Repair and service pages can bring calls within weeks because those searches are urgent and few installers cover them. Pages aimed at buyers who are still reading take longer, because the buying cycle itself takes months. We work the site every week either way. Nobody can guarantee a ranking or a timeline.
Can you guarantee we rank first for "solar company near me"?
No. Nobody can, and anyone who does is selling you something. What we can do is build the full page set your buyers search, keep the site technically clean, publish answers your competitors skip, and improve pages weekly. Tracking shows which pages produce consultations so the work keeps pointing at results.
Should we publish pages about incentives and programs?
Yes, with care. Write about what applies in your utility territory and say clearly what you handle versus what the homeowner files. Review those pages when rules change. Vague or outdated program pages cost trust with exactly the careful reader who was going to request a proposal.
Do service-area pages actually work for solar?
They work when they say something. Name the utility, the interconnection process, typical roof types, the permit office and a nearby install. Thin pages that swap a city name into the same paragraph help nobody. We build fewer pages with real local detail instead of a long list of empty ones.
We mostly want commercial work. Does this still fit?
Yes. Commercial buyers search differently — payback period, roof load, demand charges, RFP and financing structures. That needs its own page set and its own language. We build it alongside residential so both audiences land somewhere that speaks to them, and we track which side the leads come from.
What about ChatGPT, Gemini and Perplexity?
Those tools read clear, well-structured pages. We write your equipment lines, warranties, service area, licensing and process in plain language so an assistant can summarize you accurately. No one can promise an AI assistant will mention your company, and we will not claim otherwise.
Do we need to blog every week?
You need answers, not volume. A page on battery backup during outages, one on reroofing with existing panels, one on what happens when an installer closes — those earn searches for years. We add and update pages weekly based on what your market is asking, not on a posting quota.
What happens on the 15-minute call?
We build a demo of your solar site first, then walk through it with you. You see the page structure, the service-area approach and where consultation requests would come from. If it is not a fit, you keep the ideas. There is no long presentation and no pressure.