When is the right moment to ask a solar customer?
After commissioning and permission to operate. By then the homeowner has met your crew, seen the roof work finished and watched production start. Asking at contract signing only gets you a review about a salesperson. Asking again after the first full utility bill works well too, because that is when battery and production comments come out.
Can we skip the customer whose interconnection took forever?
No. Ask them the same way you ask everyone. Screening out likely unhappy customers is review gating and platform rules prohibit it. It also works against you: a wall of flawless reviews reads like marketing. A fair review mentioning a long utility wait, followed by your calm reply, convinces a comparing homeowner.
What do we do with a one-star review about a delay we did not cause?
Reply publicly, quickly, and without arguing. Name the steps: permit submission, inspection, utility approval. Say what you did to chase it and what you would improve in communication. Homeowners reading two proposals side by side weigh the reply as much as the complaint. Then keep asking everyone so recent reviews carry the page.
Can we offer a bill credit or referral bonus for a review?
No. Incentives tied to reviews break platform rules and can get reviews removed or your profile flagged. What you can do is ask every customer, make it one tap, and remind once. A referral program for actual referrals is fine — just never connect it to leaving a review.
Will more reviews get us into the map results for solar?
Reviews are one of several signals Google weighs for local results, along with proximity, your Google Business Profile details and your website. Nobody can guarantee rankings and we do not. What reviews reliably do is win the click and the consultation once a homeowner is already comparing two or three installers.
Should we ask for reviews on systems we did not install?
Yes, and those are often the most valuable ones. Homeowners whose original installer closed search specifically for solar repair, inverter replacement and panel removal for reroofing. Reviews describing that exact work tell them you take service calls on other people's arrays. Ask after every visit, just like you do after a new install.
Do reviews matter for AI assistants answering solar questions?
Assistants like ChatGPT, Gemini and Perplexity draw on public sources, and review text is public. Reviews that describe real work — backup power through an outage, a reroof panel swap, a named town — give those tools clear language about what you actually do. No one can promise any assistant will mention your company.
Who writes the replies to our reviews?
We do, in your voice, and you can change anything before it posts. We never write, edit or influence the reviews themselves — those belong to the customer. We handle the request timing, the replies, and showing real reviews across your solar pages so you stay on the roof.