Which categories should a solar company choose?
Pick a primary category that matches your main work, usually solar energy contractor or solar panel installation. Then add secondary categories for work you genuinely perform in house: solar panel maintenance, electrician, battery or generator work, roofing if you reroof before installs. Skip categories for work you fully subcontract, because the calls will come to you anyway.
Should I show my shop address?
Only if customers can visit and be helped there. Most solar companies operate from a warehouse or a home office, so the address should be hidden and the listing set as a service area business. Then define the area by the cities and counties where you actually pull permits and complete interconnection paperwork.
How often should the profile be posted to?
Weekly is a reasonable rhythm, and timing matters more than volume. Post after a widespread outage, when utility bills jump, when a program deadline is being discussed locally, and when you finish an install worth showing. SEO Ranker handles this schedule so the listing never sits untouched for a season.
Do photos really change anything for solar?
They change what a homeowner believes. Generic panel images look like a sales page. Photos of arrays on the roof styles common in your area, a battery mounted in a real garage, your crew and your trucks show that you install nearby. Keep adding new ones as jobs finish.
Can you guarantee we rank in the map pack?
No, and nobody honestly can. Rankings depend on proximity to the searcher, competition and factors Google does not publish. What we control is a complete, accurate, active profile connected to a site that matches it, plus tracking so you can see which calls came from the map rather than guessing.
What should go in the Q&A section?
The questions you already answer on the phone. Who handles permits and inspection. How long from signing to the system running. Whether you service systems installed by other companies. Whether you work with battery backup. Post them and answer them plainly, so a homeowner reading at night gets the answer without calling.
How do you handle reviews for a long sales cycle?
Solar jobs run months from proposal to production, so we ask at the point the system is running and the experience is fresh. Every customer gets the request, no incentives, no filtering. We help you reply to all of them, including the ones about delays, because the next reader is watching how you respond.
What happens before the first call?
We build a demo of your new website before we speak, using your service area, install types and the pages solar buyers look for. On the call we walk through it, review your current Google Business Profile with you, and show what we would fix first. Fifteen minutes.