Will this make ChatGPT recommend my tile company?
No one can promise that, and we will not. Assistants decide what to name on their own, and that changes. What we control is clarity: pages that answer tile questions directly, facts that match everywhere, and structured data. That is the work that gives you a fair chance of being read and used.
I already show up in Google Maps. Is this different?
It overlaps but is not the same. Map results reward proximity, reviews and profile completeness. AI answers reward readable, consistent text that addresses the actual question. A homeowner asking whether cracked grout means a leak gets a written answer, not a map, so your pages need to speak to that.
What do homeowners actually ask AI about tile?
Whether grout can be repaired or the shower has to come out. Whether you can tile over existing tile. What waterproofing goes behind the board. How long a backsplash takes. Whether natural stone needs sealing. Each of those deserves its own page on your site with a straight answer first.
Does structured data really matter for a tile setter?
It helps machines read your site without guessing. Tagging your business, your service areas and each service means a shower tile page is understood as a shower tile page. It will not outrank a better answer, but it removes ambiguity about who you are and what you install.
Most of my work comes from remodelers. Does AI search apply?
Yes, in two ways. Builders and remodelers use assistants to shortlist subs, and they check your site before calling. A page that states the scope you take, the substrates you work with and how fast you can be on site gives them and the assistant something concrete.
Do my project photos help at all?
Photos convince the homeowner once they land on the page. They do little for an assistant on their own. Add a written caption to each one naming the tile, the layout, the room and the town, and the gallery starts contributing to both audiences.
How fast does any of this change?
Slower than anyone wants. New pages and corrected facts need time to be crawled and trusted, and assistants update on their own schedule. We cannot guarantee rankings or placements. What we do is keep improving the site every week rather than launching it and walking away.
What happens on the 15-minute call?
We build a demo of your tile site before we talk, using your work and your service area, so you are reacting to something real instead of a pitch. On the call we walk through it, point out the pages and answers missing today, and you decide from there.