Grout and leak calls cannot wait
A stain on the ceiling below the bathroom turns into a search within the hour. Search ads put you in front of that homeowner while the water is still active, before they call the first name they find.
Local ads management · Tile installers
Local ads that book tile jobs, not clicks
Tile leads split two ways: a homeowner with a leaking shower who needs someone this week, and a remodel buyer who chooses with their eyes. Your ads should be built for both.
- Your demo, built before the call
- Improved every week
What does this include?
Vevang Sites runs Google and Meta ads for tile installers, with ad spend billed to your own card. We point shower retile, backsplash and regrout searches at pages that show that exact work, then track calls and forms so you know which jobs came from spend. Ads are an add-on; the site comes first.
Why it matters
Why it’s different for your trade.
Remodel buyers shop with their eyes
Someone planning a bathroom has already saved photos of niches, herringbone floors and curbless showers. Photo ads on Meta and Instagram work for tile because your finished work is the pitch, not the copy.
Ads only pay off on pages that close
Clicks sent to a homepage bounce. Clicks sent to a shower tile page with close-up photos, waterproofing detail and a form that takes photos of the failing grout turn into estimates you can schedule.
What we do
The work, step by step.
Fix the landing pages first
Before a dollar goes out, you need separate pages for shower tile, backsplash, floors and regrouting, a gallery of real jobs, and an estimate form that accepts photos. Ads amplify whatever the page already does.
Split campaigns by intent
Repair and regrout searches get their own budget, ad copy and page. Shower remodel and backsplash searches get another. The person with a leak and the person picking porcelain need different promises.
Block the wrong clicks
Tile is a crowded word. We add negatives for roof tile, ceiling tile, peel-and-stick, tile stores, DIY grout questions and hiring searches, so your budget stays on people who want an installer.
Check Local Services Ads eligibility
Google offers Local Services Ads by category and market, and flooring or remodeling categories are not open everywhere. We check your area, handle the license and insurance screening if it applies, and skip it if it does not.
Run photo ads and retargeting on Meta
Finished showers, a niche shelf, a large-format floor laid flat and level. We run those to a tight radius and back to people who already viewed your gallery or a remodel page.
Track calls, then move the money
Every call and form is tied to its campaign. We watch which ads produce booked estimates, not just leads, and shift spend toward the job sizes you actually want on the schedule.
Common mistakes
What usually goes wrong.
Every ad lands on the homepage
A homeowner searching to regrout a shower should not land on a page about your company history. One click, one job type, one page with photos of that exact work and a way to send pictures.
Bidding on bare tile keywords
Broad tile terms pull roofing, ceiling panels, tile calculators and people pricing material by the box. You pay for all of it. Tight phrase matching and a real negative list cost less and book more.
Advertising for jobs you do not want
If you will not do a four-tile patch or a small laundry floor, say so in the ad and on the page. Naming your minimum project up front saves the drive and the awkward estimate.
Flipping ads off when you get busy
Tile work sits inside someone else's schedule, so bookings arrive in waves. Killing campaigns during a full month means starting cold later. Lower the budget and keep the repair ads breathing instead.
Checklist
What you can check today.
- Add negatives for roof tile, ceiling tile and DIY grout searches
- Send each ad group to its own job-type page
- Post fresh close-up photos of a finished shower and niche
- Name your minimum project size in ad copy
- Set the radius to the drive you will actually make
- Decide who answers the phone while you are on your knees setting tile
- Ask each caller which job type brought them in
- Check whether Local Services Ads is offered for your category locally
How it works
You see it first. Then you decide.
You don’t sign anything to see it. Book a time, and your demo is ready before we talk.
- 01
Book 15 minutes
Pick a time — often the same day. Tell us your website, or just your business name and city.
- 02
We build your demo
Before the call, we build a demo of your new website from your real business: your services, your area, your reviews.
- 03
See it, then decide
We walk you through the demo on the call. You see exactly what you’d get before you spend anything.
- 04
Launch, then improve weekly
We build it for real and put it live. After launch, the SEO Ranker agent keeps improving it every week.
15 minutes on Google Meet. No obligation.
Questions
Straight answers.
Should I run ads before my website is done?
No. Paid clicks land somewhere, and if that somewhere is a thin homepage with three phone photos, you are buying bounces. We build the site, the job-type pages and the gallery first, get tracking in place, then turn on ads once there is something worth sending traffic to.
Do tile installers qualify for Google Local Services Ads?
Sometimes. Google opens Local Services Ads by category and market, and flooring or remodeling categories are not available everywhere. We check your area before promising anything. Where it is offered, we handle the screening steps. Where it is not, the budget goes to search and photo ads instead.
Google or Meta first?
Google first for repair work. Someone with cracked grout or a soft floor by the drain is typing a search right now. Meta earns its place on remodels, where finished shower photos create demand that has not reached a search bar yet. Most tile installers end up running both, weighted by season.
Who pays for the ad spend?
You do, on your own card, straight to the ad platforms. Nothing about your spend is hidden inside a bundle. You see the account, the budget and what each campaign spent. Vevang handles the setup, copy, targeting, negatives and weekly adjustments around it.
How much budget does a tile installer need?
Enough to hold a position in your service radius for the job types you want, and no more. A tight radius with strong negatives goes further than a wide net. We start conservatively, watch which searches produce booked estimates, then scale the campaigns that earn it.
Can ads bring subcontract work from remodelers?
Partly. General contractors and builders do search for tile setters when a sub falls through, and a page aimed at trade partners can catch that. But steady subcontract work comes from relationships. Ads are better at bringing you homeowners who hire you directly at full margin.
Can you guarantee a certain number of jobs?
No, and nobody honestly can. Ad costs shift, competitors change budgets, and tile demand moves with remodel season. What we can do is track every call and form to its campaign, cut what is not converting, and show you clearly what your spend produced each month.
What happens when I am booked out for weeks?
We pull back rather than shut off. Repair and regrout campaigns usually stay on at a lower budget since those jobs slot into short gaps. Remodel campaigns can pause or shift to a lead-time message so callers know your start date before they ever pick up the phone.
More for tile installers
One team for the whole job.
Reviewed 2026-09-24
Your demo is free
See your new website on the call.
Tell us your website — or your business name and city — and pick a time. We’ll have your demo ready before we talk.