Who pays for the ad spend?
You do, on your own card, directly to the ad platform. You see the charges and you set the cap. We manage the campaigns, the keywords and the landing pages. If you want to pause for a week because the schedule is full, you say so and we pause.
Should I run ads before the website is finished?
No. Ads send paid clicks to whatever page they land on, so the page has to do the work. We build the septic site, the pumping, inspection and drain field pages and the tracking first. Ads are an add-on after that, and plenty of owners never turn them on.
Do septic companies qualify for Local Services Ads?
It depends on your area and your licensing. Categories differ by market, and companies doing sewer and drain work sometimes qualify where a pumping-only operation does not. We check before promising anything and put the budget in standard search ads if the category isn't available to you.
Do Meta ads work for septic work?
Not for emergencies, because nobody scrolls while sewage backs up. They work for maintenance reminders in rural neighborhoods and for staying in front of local real estate agents who order inspections. Search ads catch the urgent job; Meta keeps your name near repeat referrers.
Can you guarantee a number of leads?
No. Nobody can honestly guarantee leads, cost per call or rankings. What we can do is point ads at pages built for septic buyers, cut the searches that waste money, track every call and show you what came in. You decide each month whether it's earning its keep.
What ad types matter most for emergency calls?
Search ads with call assets, so the tap places a call instead of loading a page. Backups happen at night and on holiday weekends, so schedule those ads to hours someone actually answers. A missed emergency call costs you the pumping, the camera look and the repair that follows.
How do I know the ads produced real jobs and not price shoppers?
Calls from ads ring on tracked numbers and are recorded, so you can hear whether it was a homeowner with water in the tub or someone pricing a new tank for a lot they haven't bought. Tell us which ad groups produce work and the budget follows them.
Can ads target inspection work specifically?
Yes. Inspection searches come from buyers, agents and lenders with a closing date, and they read differently from backup searches. We run them as their own group, pointed at your real-estate inspection page with turnaround time, report format and county requirements spelled out.