Should I hide my address on the profile?
If you go to the customer rather than having them come to you, yes. Hide the address and set a service area of the towns and zips you cover. This is standard for pest control and keeps stray visitors away from a home or small shop. If you have a real storefront with counter sales, show it.
Which categories should a pest control company use?
Primary category should be pest control service. Add secondary categories only for work you genuinely perform, such as animal or wildlife control if you trap and exclude. Padding the list with categories you do not serve brings calls you have to turn down and muddies what Google understands your business to be.
Can I show up in towns where I have no office?
You can appear for service-area searches in towns you cover, but map results lean heavily on distance from the searcher. The further a town is from your verified location, the harder it gets. Service area pages on your website plus a complete profile help, and no one can guarantee a map position anywhere.
Do posts on the profile actually do anything?
They give you a way to put seasonal work in front of people at the right moment: termite swarms in spring, wasp nests in summer, rodent exclusion in fall. They also show the listing is maintained. Treat posts as short, timely notes about real work, not marketing filler.
How should I handle a review after pests returned?
Reply publicly, briefly and without arguing. Note your retreatment or warranty terms and invite them to call the office. Future readers judge how you respond more than the complaint itself. Never write reviews yourself, offer anything in exchange for one, or ask only the customers you think are pleased.
Should termite inspections be listed separately?
Yes. Real-estate termite inspections are a different search with a different buyer, often an agent or a homeowner under a closing deadline. Give it its own service on the profile and its own page on the site, and mention the written report, since that is what the transaction actually needs.
What about messages and the booking button?
Turn messaging on only if someone will answer within minutes during business hours. A pest caller with a mouse in the kitchen moves to the next company fast. If nobody can watch messages, leave it off and make the phone number and request form the clear path instead.
What happens on the 15-minute call?
We build a demo of your site before we talk, so you see pest pages, a photo-friendly request form and how the profile would connect to it. On the call we review your current listing, point out what is missing, and you decide whether to go ahead. No prep needed.