Should I show my yard address or hide it?
If customers never come to the yard, hide the address and set a service area. If people drop off loads or pick up cans, show it and keep accurate gate hours. Either way the address has to match what is on your website and invoices, or the listing gets shaky over time.
Which category should I pick as primary?
Pick the one that matches the bulk of your revenue. If roll-off rental pays the bills, dumpster rental service goes first. If you mostly do labor-included cleanouts, junk removal fits better. Add the rest as secondary categories. We review this with you and adjust if your mix shifts through the year.
How wide should my service area be?
Set it to the towns your trucks run profitably on a normal day, including your swap radius. Adding distant counties you would decline anyway does not help. If you genuinely run two yards in two regions, that usually calls for two profiles, each verified at its own location.
Do I need a separate profile for every town I deliver to?
No. One profile per real location with staff and trucks. Fake listings at mailboxes or a friend's address get removed and can take your real one down with it. Coverage in other towns comes from delivery-area pages on your website plus an accurate service area on the profile.
What should I post about during the year?
Follow the work. Spring cleanouts and remodel starts, summer construction and roof tear-offs, storm debris when the weather hits, winter estate cleanouts in warmer markets. Post a real job photo with the size used and the town. Our SEO Ranker agent handles this weekly so it does not fall to you.
How do I handle a bad review about a driveway or overage charge?
Reply once, calmly, in public. Confirm what happened, state your boards-and-plywood practice or how weight is billed, and give a number to call. Future readers care more about the reply than the complaint. We draft replies for you and send review requests to every customer after the pull, not a chosen few.
Does the profile help when people ask AI assistants for a dumpster?
AI answers pull from what is consistent across your profile, your website and other listings. When your categories, sizes, service area and hours agree everywhere, you are easier to describe accurately. No one can promise any assistant will name your company, and we will not claim otherwise.
Can you guarantee I show up in the map pack?
No, and nobody honestly can. Rankings depend on where the searcher stands, your proximity, competition and factors Google does not publish. What we control is a complete, active profile, a site that matches it, steady reviews and weekly improvements. Book a 15-minute call and we will build a demo of your site first.