How long before SEO brings in excavation work?
Usually a few months before pages gain traction, longer in competitive metros. Service-area pages for smaller towns often move first. No one can guarantee rankings. What we control is publishing the right pages, keeping the site technically sound, and improving it every week so progress compounds instead of stalling after launch.
Should I put prices on my site?
Rarely a flat number, since acreage, access, soil, rock and haul-off change everything. Explain what drives cost instead: distance to dump, tree size and density, slope, utility locates, and whether you can get a machine into the backyard. That builds trust and filters out callers you would never bid anyway.
How do I get in front of builders, not just homeowners?
Build a page written for builders and remodelers. Show your equipment, insurance, crew size and how far ahead you book, and include jobs that look like theirs. Builders line up subs before building season, so that page should be live and ranking well before the ground thaws.
Do photos of dirt actually help?
Yes, when they are captioned. A muddy lot means nothing alone. A before and after with the acreage, what was cleared, the grade you established and the time on site tells both a buyer and a search engine exactly what you do. We build the gallery so each project is its own piece of content.
What about septic, ponds or demolition if I only do them sometimes?
If you want the work, the page should exist. Those searches have low volume and low competition, which makes them easier to rank for and easier to win. If you would turn the job down, we leave it off rather than pulling in calls you do not want.
Does my Google Business Profile matter as much as the website?
They work together. The profile wins map searches near your yard; the website carries service pages and the towns farther out. We manage the profile, keep categories and services accurate, request reviews after jobs and reply to them, and link it all back to the matching page on your site.
Will this help when people ask AI assistants for an excavator?
We write pages so assistants can read them clearly: plain descriptions of each service, your service area, equipment, licensing and how you bid. That gives these tools accurate information to work from. No one can promise any assistant will mention your company, and anyone who does is guessing.
What happens on the 15-minute call?
We build a demo of your site before we talk, using your real services and service area. You see it, tell us what is wrong, and ask whatever you want about how the SEO work runs. No prep needed on your end beyond knowing which jobs you want more of.