When should we ask a roofing customer for a review?
Right after the final walkthrough, once the dumpster is gone and the yard has been swept. For a repair, the same afternoon. For a replacement, the day the job closes out, while the new roof still looks new to them. Wait a week and the request lands with someone who has moved on.
Should we ask a homeowner whose insurance claim was denied?
Yes. The rules say ask everyone, not only the people you expect to be kind. A homeowner whose claim was denied can still say you inspected honestly and explained the adjuster's decision clearly. That review does more for the next storm caller than another note about a clean driveway.
What do we do about a bad review after a weather delay?
Reply within a day or two, in public, with facts and no argument. Name the rain hold or the material backorder, say what you did about it, and give a direct number. Future homeowners read your reply more closely than the complaint. A calm answer from a roofer who stayed on the job reads well.
Can we offer a gift card for a review?
No. Offering anything in exchange breaks platform rules and can get reviews removed or your profile flagged. Discounting a deductible for a review creates bigger problems than that. Ask everyone, make it one tap, and the volume builds over a season of roofs without any of that risk.
Do reviews actually help us show up on Google Maps?
Reviews are one of the signals Google uses for local results, alongside proximity, categories and your website. Recent reviews that mention roof repair, hail damage and your service towns give the system relevant text to read. No one can guarantee a ranking, and anyone promising one is guessing.
Should we chase reviews on other platforms too?
Start with Google, because that is where storm and leak searches land. Facebook helps if you post job photos and neighbors tag you in local groups. Do not spread the ask across five places at once. One link, one platform, asked after every job, beats a scattered request nobody finishes.
How do we get reviews that mention the roof type and neighborhood?
We never draft or edit a review — that is not allowed and homeowners can tell. What works is asking while details are fresh and letting the text reference the job, like the new metal roof on their street. People tend to write back with the same specifics they just read.
What happens before the first call?
Book a 15-minute call and we build a demo of your roofing site beforehand. You will see where real reviews would sit on your storm damage and replacement pages, how the request text reads on a phone, and how replies and weekly improvements get handled after launch.