Should my primary category be General Contractor or Kitchen Remodeler?
Pick the category for the work you want more of. If kitchens carry your schedule, make Kitchen Remodeler primary and add Bathroom Remodeler, Basement Remodeler and General Contractor as secondary. The primary carries the most weight in which searches surface your listing, and you can change it as your mix of work changes.
I run the business from home. Do I have to show the address?
No. Verify at your home address, then hide it and set a service area covering the towns you actually work in. Your listing stays eligible for map results. If you have a design studio or showroom homeowners can visit during posted hours, publish that address instead — selections appointments are a real reason to walk in.
The profile keeps bringing drywall patch and handyman calls. How do I stop that?
Tighten the signals. Drop categories like Handyman or Construction Company if you do not want that work, keep the service list to remodels and additions, and show whole-room projects in your photos. Explain on the linked page what a typical project involves. Some small requests will still come in, but far fewer.
How often should I add photos?
Every finished project. Your photo tab is the portfolio homeowners scroll before they call, and dated work reads as a dated company. As each punch list closes, add wide room shots, a detail or two, and the before if you took one. Caption each with the room, the style and the town.
Can you guarantee we show up in the map pack?
No, and nobody honestly can. Map results move with distance, categories, reviews, photos and changes Google makes on its own. What we control is steady work: accurate categories and services, fresh project photos, answered questions, replies to reviews, and a site that matches the listing. SEO Ranker revisits all of it weekly instead of once at launch.
Do posts actually matter for remodelers?
They help most during planning season. A short post about a finished basement, or a January note that you are booking summer kitchens, gives a homeowner something current to read while they compare three companies. Posts expire, so they need a rhythm. We write them from the projects you finish so the profile never looks abandoned.
Does the profile help when homeowners ask an AI assistant for a remodeler?
Assistants read the same public details: categories, service area, hours, reviews and the pages your profile links to. When the listing says kitchen and bathroom remodeling in named towns and your site says the same in plain language, you are easier to describe accurately. No one can promise an assistant will name you.
We have a showroom in one town and build in five. Separate profiles?
One profile per real, staffed location. A showroom with posted hours where clients meet a designer earns its own listing. A city where you only build does not — add it to the service area on the profile you have. Extra listings split your reviews and photos and tend to get merged or suspended.