Should my primary category be landscaper or lawn care service?
Pick the one that matches the work you want to sell. If design-build patios and plantings pay your year, primary should be landscaper or landscape designer, with lawn care as a secondary category. If weekly maintenance routes are the business, flip it. You can carry several secondary categories without hurting the main one.
Should I hide my address?
If customers never come to you, yes. Most landscapers run from a yard, shop or home with equipment and no showroom, so the profile should show a service area instead of a street address. Set it by the towns and neighborhoods you serve, and keep it honest about where crews go.
Can I create a separate profile for snow removal or holiday lighting?
Only if it is a genuinely separate business with its own brand, phone and staff. Otherwise add snow removal service or holiday lighting as a secondary category on your existing profile and swap your posts and photos when the season turns. A duplicate listing can get both suspended.
How many photos should I add, and how often?
Think in projects, not counts. Every finished job gives you a before shot, a couple of progress shots and two or three finished angles. Add a set after each install rather than dumping a year at once. Patios, walls, beds and lighting at dusk do more than lawn photos.
Do posts actually help my rankings?
Nobody can guarantee rankings, and we will not pretend otherwise. Posts do give homeowners a reason to call now: consultation openings, current install lead times, fall cleanup scheduling. They also show the listing is tended, which matters when someone is comparing three landscapers on one screen.
How do I get reviews from maintenance clients?
Ask every customer after the work is finished, not just the ones you expect to be happy. Send the request the same day the crew leaves, with a direct link. We handle those requests and help you reply to each review, mentioning the project type so readers see the range of work you do.
Can the profile stop the small jobs from calling?
Not completely, but you can shape it. Lead with design-build in your categories and services, show hardscape and planting photos rather than mowing, and answer the minimum-project question in Q&A. Callers who read that either fit your work or move on before they take your time.
What happens on the call with Vevang?
Book fifteen minutes. Before we talk, we build a demo of your new website using your projects and service area, so you can see the pages a map visitor would land on. On the call we go through your profile, your categories and what is missing.