Should I run ads before my website is finished?
No. Ads magnify whatever the page already does. If there's no panel upgrade page, no EV charger page and no visible license number, the click leaves. We build the site and the job pages first, then turn ads on as an add-on once there's somewhere worth sending traffic.
Who pays for the ad spend?
You do, on your own card, directly to the ad platform. That means you see every charge, you can raise or lower the budget, and the account stays yours. We handle setup, keywords, creative and the weekly adjustments against the results.
Are Local Services Ads worth it for electricians?
Usually yes, because electrical work qualifies for license and insurance verification and the badge sits above the regular search results. You're charged per lead rather than per click. The catch is lead quality, so job types, service area and lead disputes need attention every week.
Do Meta ads actually work for electrical work?
For planned jobs, yes. Generators ahead of storm season, EV chargers, panel capacity for a basement finish and lighting upgrades all sell to people who weren't searching yet. Nobody buys an emergency electrician from a feed ad, so we keep search handling those calls.
Can you guarantee a number of leads?
No, and nobody honestly can. Auction prices, weather, your review count and how fast you answer the phone all move the results. What we can do is track every call to its source, cut what isn't producing work and tell you plainly what the spend bought.
What happens during storm season?
Demand for outage repair, surge protection and generator installs jumps, and so does competition for those clicks. We shift budget toward generator and emergency campaigns before the season, then pull it back toward EV charger and remodel work when the weather settles.
Can I pause ads when I'm booked out?
Yes. Many electricians run ads hard in slow weeks and pause during a long commercial job. Because the spend is on your card, pausing is immediate. The website and the weekly organic work keep running either way, which is why we build that foundation first.
How do I know a call came from an ad?
Call and form tracking. Each campaign gets its own tracked number or source tag, so a call about a service change shows which ad and which keyword produced it. You can match that against what actually got booked and invoiced.