Which primary category should a pool service company choose?
Usually the pool cleaning category, because weekly service is what most people search for and what pays the route. Add pool repair and pool contractor as secondary categories if you replace pumps, filters and heaters. Changing the primary category changes which searches you appear in, so we pick it based on the work you actually want more of.
Should I show my address if I run routes from my house?
No. Hide it and set yourself up as a service-area business. Your listing still appears for searches across the towns you cover. Showing a residential address invites walk-ups, confuses customers who expect a retail counter, and tells everyone where your chemicals and equipment sit overnight.
How many towns should I list in my service area?
Fewer than you think. List the towns and neighborhoods where you already have stops, plus the ones directly adjacent. A tight area brings calls you can add to an existing route day. You can widen it later when a new route fills, and we adjust it as your schedule changes.
What photos actually help a pool listing?
Before-and-after pairs from green-pool cleanups, shot from the same spot on the deck. Clean water at a finished stop. An equipment pad you rebuilt, with the new pump visible. Your truck and your tech in a company shirt. Real photos from your own pools, added through the season, not one batch from two years ago.
Do posts on the profile matter for pool service?
They matter most when they follow your season. Openings in spring, algae and equipment failures during hot stretches, closing deadlines in fall, off-season heater and pump work. A post that says you still have opening slots this month gives a pool owner a reason to call now instead of scrolling further.
Can you get me into the top three on the map?
No one can guarantee rankings, and anyone who does is selling you something. What we can do is make the profile complete and accurate, keep it active through every season, point it at matching pages on your site, and improve it weekly. Then call tracking shows you what the map is producing.
Should I turn on messaging when my techs are on the deck?
Only if someone will answer. A pool owner with a green pool messages three companies and hires whoever replies first. If nobody is watching the phone between stops, leave messaging off and keep calls going to a person. We set the profile up around how your day actually runs.
Do I still need a website if my profile is strong?
Yes. The profile gets you seen; the site closes the sale. Pool owners want to read what a weekly visit includes, what a plan costs to run, and whether you handle openings, closings and equipment. We build the site for that and make sure the listing and the pages say the same thing.