Which primary category should a gutter company pick?
Pick the one that matches your revenue. If cleanouts fill the schedule, lead with the cleaning category and add installation as secondary. If you run a coil machine and sell seamless jobs and guards, flip the order. Google leans hard on the primary category, so choose the work you want the phone ringing for.
Should I show my address if I work out of my home?
No. If homeowners never come to you, hide the address and set a service area instead. Google expects that for mobile trades, and a hidden address does not hurt your chances of appearing in nearby searches. Keep the same city coverage on your website service area pages so the two agree.
How wide should my service area be?
Set it by drive time with a ladder rack and a trailer, not by ambition. Listing forty towns when you truly cover eight spreads you thin and leaves you competing in places you would decline anyway. Start with the towns your crew already works, then widen if you add a second truck.
Can you guarantee I show up in the map pack?
No, and nobody honestly can. Map results shift with the searcher's location, competition and Google's own changes. What we control is real: correct categories, complete services, honest hours, steady photos and posts, a site that matches the listing, and review activity. Those are the levers that move a listing over time.
How often should I post, and about what?
Roughly every couple of weeks, tied to what is happening outside. Late summer, open fall cleanout scheduling. After the leaf rush, show guards on a house that just needed cleaning twice. Winter, post ice dam and downspout repairs. Spring, cover maple seeds, pollen and clogged underground drains.
Most of my work is referrals. Does this still matter?
Yes. A referred homeowner almost always looks you up before calling, and what they find is the map listing. Photos of your gutter work, current hours and replies to reviews confirm the recommendation. A blank or unclaimed profile makes a warm referral pause and check one more company.
Who keeps the profile updated once it is set up?
We do. Vevang Sites manages the profile alongside the website: photos, posts, Q&A, services, hours and review replies, plus call and form tracking so you can see what the listing produces. Book a fifteen-minute call and we will build a demo of your new gutter site before we talk.