Should I hide my address if I work out of a van?
If customers never come to you, hide the street address and set a service area instead. A listed address you do not staff invites confused walk-ins and complaints. Google still uses your location to decide where you appear, so keep the address on file accurate even when hidden, and list the towns you actually drive to.
Which primary category should an appliance repair company use?
Appliance repair service fits most major-appliance techs. Pick secondary categories only for work you genuinely do, such as refrigerator repair or washer and dryer repair. Avoid appliance store and used appliance dealer unless you sell units. The primary category carries the most weight, so changing it changes which searches you appear in.
Can I list every brand I service?
List the brands you can actually get parts for and send a tech out on the same week. Brands go in service item descriptions and in the profile description, and they should match a brands page on your site. Listing a brand you then decline wastes a call and often earns a poor review.
How wide should my service area be?
Set it to the towns and zip codes you will really drive to on a Tuesday afternoon. A giant radius does not make you show up further away, and it brings calls you have to turn down. If you add a town later, add it to the profile and to your service area page together.
Do posts on the profile actually matter?
They keep the listing looking active and let you say what is timely. In summer you post about refrigerators and freezers struggling in heat. Before a holiday you post about oven and range repair and how early to book. It also gives a homeowner reading the listing a reason to trust that you are still working.
Will this put me first on the map?
Nobody can guarantee a map position, and we will not pretend otherwise. What we control is the work: correct categories, a complete service list, real photos, accurate hours, steady posts, review requests and replies, and a site that backs up every claim. That is what gives the listing its best chance.
How do reviews fit into this?
We send review requests to customers after completed jobs and reply to the reviews that come in. We do not filter who gets asked and we never write or edit a review. A reply that explains what you found in the dryer vent tells the next reader more than the star count does.
Do I still need a website if the profile brings calls?
Yes. The homeowner deciding whether a ten-year-old dishwasher is worth fixing wants to read something before they pay a trip fee. Property managers want a page about multi-unit work. The profile gets the tap, the site answers the question, and the two need to say the same thing.